When developing a corporate identity, it is important to convey elegance and sophistication. According to the idea, the "L" is connected in the style of handwritten calligraphy, and the curls and curves symbolize the hand-made jewelry. This logo will reflect the individuality of the brand and attract the attention of connoisseurs of exquisite jewelry. Visual elements, parts of jewelry will be used to maintain the unique style of the company. This method helps to strengthen associations with the store and attract the attention of potential buyers to the products. A harmonious combination of all design elements should be selected in order to create a unique image and brand recognition in the market.